Founded it 2024
Based in Amsterdam
Built on a 60-year heritage
Designers, strategists, innovators
Independent
Consulting by doing
Vision driven
Human centric
System thinkers
Style agnostic
Clear and honest
Hugs tech, shrugs hype
Bold ideas
Radical solutions
Creative × Analytical
Love craft
Founded it 2024
Based in Amsterdam
Built on a 60-year heritage
Designers, strategists, innovators
Independent
Consulting by doing
Vision driven
Human centric
System thinkers
Style agnostic
Clear and honest
Hugs tech, shrugs hype
Bold ideas
Radical solutions
Creative × Analytical
Love craft
Vanessa Flink
Managing Director
Vanessa Flink
Managing Director
Vanessa Flink
Managing Director
Tjeerd van Lotringen
Business Director
Tjeerd van Lotringen
Business Director
Tjeerd van Lotringen
Business Director
Stijn van de Ven
Creative Director
Stijn van de Ven
Creative Director
Stijn van de Ven
Creative Director
Thom Dubé
Director of Innovation
Thom Dubé
Director of Innovation
Thom Dubé
Director of Innovation
Luke Veerman
Director of Futures Thinking
Luke Veerman
Director of Futures Thinking
Luke Veerman
Director of Futures Thinking
/REASONS/
Key services
Flexible collaborators
Adaptability defines us. We tailor our services to meet your unique needs, scaling and adjusting as your projects evolve. With us you gain a partner committed to success and ready to pivot in an ever-changing landscape.
Consulting by doing
We bridge strategy and execution. Our experts provide actionable insights, followed by hands-on implementation, ensuring your vision becomes reality. We strive to be a partner that doesn’t just advise - but actively drives your projects forward.
Unfazed by complexity
We thrive where challenges seem insurmountable. Whether it’s intricate systems, diverse stakeholders, or fast-moving environments, we bring clarity and structure without losing creativity. Complexity doesn’t slow us down, it fuels bold ideas and smarter solutions.
Micro + Macro + Meta
We design with three lenses at once: the details that shape user experiences (micro), the big-picture strategies that drive outcomes (macro), and the cultural context that gives ideas lasting relevance (meta). This layered approach ensures our work resonates today and endures tomorrow.
/REASONS/
Key services
Flexible collaborators
Adaptability defines us. We tailor our services to meet your unique needs, scaling and adjusting as your projects evolve. With us you gain a partner committed to success and ready to pivot in an ever-changing landscape.
Consulting by doing
We bridge strategy and execution. Our experts provide actionable insights, followed by hands-on implementation, ensuring your vision becomes reality. We strive to be a partner that doesn’t just advise - but actively drives your projects forward.
Unfazed by complexity
We thrive where challenges seem insurmountable. Whether it’s intricate systems, diverse stakeholders, or fast-moving environments, we bring clarity and structure without losing creativity. Complexity doesn’t slow us down, it fuels bold ideas and smarter solutions.
Micro + Macro + Meta
We design with three lenses at once: the details that shape user experiences (micro), the big-picture strategies that drive outcomes (macro), and the cultural context that gives ideas lasting relevance (meta). This layered approach ensures our work resonates today and endures tomorrow.
/REASONS/
Key services
Flexible collaborators
Adaptability defines us. We tailor our services to meet your unique needs, scaling and adjusting as your projects evolve. With us you gain a partner committed to success and ready to pivot in an ever-changing landscape.
Consulting by doing
We bridge strategy and execution. Our experts provide actionable insights, followed by hands-on implementation, ensuring your vision becomes reality. We strive to be a partner that doesn’t just advise - but actively drives your projects forward.
Unfazed by complexity
We thrive where challenges seem insurmountable. Whether it’s intricate systems, diverse stakeholders, or fast-moving environments, we bring clarity and structure without losing creativity. Complexity doesn’t slow us down, it fuels bold ideas and smarter solutions.
Micro + Macro + Meta
We design with three lenses at once: the details that shape user experiences (micro), the big-picture strategies that drive outcomes (macro), and the cultural context that gives ideas lasting relevance (meta). This layered approach ensures our work resonates today and endures tomorrow.
/EXPLAINED/
The role we play and the value we bring comes in many forms
Re-imagine products, services and brands
Re-imagine products, services and brands
Re-imagine products, services and brands
Help organisations see where they need to go
Help organisations see where they need to go
Help organisations see where they need to go
Start and speed up transformations
Start and speed up transformations
Start and speed up transformations
Help businesses stand out from the crowd
Help businesses stand out from the crowd
Help businesses stand out from the crowd
Strengthen in-house teams with creative expertise
Strengthen in-house teams with creative expertise
Strengthen in-house teams with creative expertise
Explore opportunities for innovation
Explore opportunities for innovation
Explore opportunities for innovation
Connect the dots across business domains
Connect the dots across business domains
Connect the dots across business domains
Establish customer centric culture
Establish customer centric culture
Establish customer centric culture
/REVIEWS/
What our clients say
“I am no expert on creative concepts, so I really appreciate that your way of working and presenting have made it easy for me to make the right choices for our brand”
Name
Job title
“Turning our complexity into simplicity and making it understandable for every audience is an incredibly difficult task. You can do this like no other.”
Name
Job title
“Thank you for disrupting our innovation department”
Name
Job title
“These guys work and think technology-first but with a focus to get the business case positive by creating value through customer centricity”
Name
Job title
“I am no expert on creative concepts, so I really appreciate that your way of working and presenting have made it easy for me to make the right choices for our brand”
Name
Job title
“Turning our complexity into simplicity and making it understandable for every audience is an incredibly difficult task. You can do this like no other.”
Name
Job title
“Thank you for disrupting our innovation department”
Name
Job title
“These guys work and think technology-first but with a focus to get the business case positive by creating value through customer centricity”
Name
Job title
“I am no expert on creative concepts, so I really appreciate that your way of working and presenting have made it easy for me to make the right choices for our brand”
Name
Job title
“Turning our complexity into simplicity and making it understandable for every audience is an incredibly difficult task. You can do this like no other.”
Name
Job title
“Thank you for disrupting our innovation department”
Name
Job title
“These guys work and think technology-first but with a focus to get the business case positive by creating value through customer centricity”
Name
Job title
“I am no expert on creative concepts, so I really appreciate that your way of working and presenting have made it easy for me to make the right choices for our brand”
Name
Job title
“Turning our complexity into simplicity and making it understandable for every audience is an incredibly difficult task. You can do this like no other.”
Name
Job title
“Thank you for disrupting our innovation department”
Name
Job title
“These guys work and think technology-first but with a focus to get the business case positive by creating value through customer centricity”
Name
Job title
CONTACT
info@stateoftomorrow.agency
+31 20 550 6300
Barentzplein 7 II
1013NJ Amsterdam
The Netherlands
INITIATIVES
© 2025 STATE OF TOMORROW
CONTACT
info@stateoftomorrow.agency
+31 20 550 6300
Barentzplein 7 II
1013NJ Amsterdam
The Netherlands
INITIATIVES
© 2025 STATE OF TOMORROW
CONTACT
info@stateoftomorrow.agency
+31 20 550 6300
Barentzplein 7 II
1013NJ Amsterdam
The Netherlands
INITIATIVES
© 2025 STATE OF TOMORROW