At State of Tomorrow, we help leading organisations shape what's next. Combining strategy, design and innovation, we turn future visions into products, services and experiences that create real impact.

We’re looking for a Digital Design Director. A senior creative leader who combines art direction and hands-on design skills with strategic vision.

The Role

Someone who sets the creative standard for digital products, user experiences, brand identities and speculative futures — and who leads by making, not just managing.

You have a trackrecord of shaping the total online presence of major brands, developing award-winning digital work, and creating compelling visual concepts for brand identities. You know how to guide clients through ambiguity, shape strong creative directions and elevate teams along the way. You’re as comfortable in the boardroom as you are refining pixels with designers and developers.

You use AI naturally throughout your creative workflow — not as a gimmick, but as a serious design accelerator. And you speak Dutch as we serve both international as Dutch clients.

What you do

Set the creative direction through art direction and hands-on design.

You define the visual quality and design language across projects. You sketch, prototype, direct and build — leading by example and craft, not just feedback.

Lead digital product and brand design projects from vision to delivery.

You shape digital products, user experiences, websites and brand identities from early exploration to concrete delivery, together with clients and multidisciplinary teams.

Create concepts and visual narratives.

You develop strong creative concepts, future scenarios and compelling visual stories that help clients move forward. You think in systems, screens and experiences.

Build award-worthy design experiences.

You push for work that stands out. You have an eye for the total online presence of a brand and the ambition to create digital work that sets a benchmark.

Facilitate workshops and co-creation.

You lead sessions with clients, teams and stakeholders, creating momentum, alignment and energy.

Drive new business.

You help turn opportunities into proposals, pitches and long-term client relationships.

Raise the creative bar.

You coach designers, challenge thinking and help shape the creative reputation of State of Tomorrow.

Your profile

You are first and foremost a designer with exceptional taste and strong art direction skills. You combine deep expertise in digital product design, UX/UI, brand identity design and visual storytelling with broad curiosity across culture, business and technology

A maker and art director;

you lead through craft, set the visual standard, and get your hands dirty

A digital design expert;

experienced in designing digital products, user experiences, websites and brand identities

Strategically sharp;

able to translate complexity into clear creative direction

Visually exceptional;

you think through systems, screens, stories and experiences

Fast and entrepreneurial;

comfortable moving between vision and execution

Client facing;

you enjoy building with clients, not just presenting to them

A facilitator;

able to guide workshops, conversations and creative processes

Curious about the future;

from AI and emerging tech to shifts in culture and society

A team builder;

you help designers grow through feedback, direction and trust

Opinionated;

you challenge assumptions and push work further

Your toolbox

8+ years of experience in digital design, branding or UX within an agency, studio or innovation environment
Strong portfolio demonstrating art direction, digital product design, brand identity work and/or award-winning websites
Proven experience shaping the total online presence and digital design language of major brands
Excellent presentation and communication skills
Experience leading multidisciplinary creative teams and designprojects
Deep understanding of UX/UI, interaction design, design systems and responsive webdesign
Strong feel for brand identity, visual storytelling and conceptual design in a digital context
Fluent use of tools such as Figma, Adobe Creative Suite, and AI tools like Midjourney, Runway, ChatGPT, Claude or similar
Ability to judge where AI adds value and where human creativity matters more
Fluent in Dutch and English

What we offer

A multidisciplinary team of strategists, designers and makers
Complex innovation and design challenges for leading organisations
Freedom, autonomy and trust
A hybrid working culture
A strong network through nlmtd
Space for experimentation, development and new ideas
A great office in Amsterdam
25 holidays per year
Salary between €6,000 – €7.500 per month, depending on experience (excluding holiday allowance, pension and bonus opportunity)