What we did
①
Research emerging technologies and market trends
Scan the horizon to understand which technologies might unlock valuable new business opportunities, and which shifts in the market are likely to be most meaningful
②
Speculative design and propositions development
Turn promising opportunities into well defined visions for products and services, supported with visual impressions of a future-customer’s perspective
③
Innovation strategy
Define the strategic priorities and focus areas for digital innovation and the broader evolution of roadside assistance services
④
Innovation roadmap
Together with internal stakeholders we outline the optimal path forward; where to start and how to mitigate risk along the way
What we did
①
Research emerging technologies and market trends
Scan the horizon to understand which technologies might unlock valuable new business opportunities, and which shifts in the market are likely to be most meaningful
②
Speculative design and propositions development
Turn promising opportunities into well defined visions for products and services, supported with visual impressions of a future-customer’s perspective
③
Innovation strategy
Define the strategic priorities and focus areas for digital innovation and the broader evolution of roadside assistance services
④
Innovation roadmap
Together with internal stakeholders we outline the optimal path forward; where to start and how to mitigate risk along the way
Impact
Shared vision
Different perspectives from across the organisation were brought together in one cohesive vision for the future, with buy-in from leadership and stakeholders in key business units
Clarity on strategy
The organisation has a good overview and understanding of the focus areas for innovation and the rationales behind initiatives and programmes
Potential new revenue streams
The creative explorations revealed a number of concepts for commercially viable new services that would operate outside the traditional business model
20+ candidates for innovation initiatives
From a wealth of researched opportunities, over 20 distinct concepts were developed and are now ready to be launched as innovation projects as part of the innovation roadmap
Impact
Shared vision
Different perspectives from across the organisation were brought together in one cohesive vision for the future, with buy-in from leadership and stakeholders in key business units
Clarity on strategy
The organisation has a good overview and understanding of the focus areas for innovation and the rationales behind initiatives and programmes
Potential new revenue streams
The creative explorations revealed a number of concepts for commercially viable new services that would operate outside the traditional business model
20+ candidates for innovation initiatives
From a wealth of researched opportunities, over 20 distinct concepts were developed and are now ready to be launched as innovation projects as part of the innovation roadmap
