Challenge
The company that was founded almost 150 years ago has undergone major changes in recent history. In the 2000’s it shifted from print to digital, and now it is transforming again from digital to data and AI. In the middle of all that, the brand had fallen behind: inconsistent, ineffective and leaning heavily into its publishing heritage. For the brand to be a driving force for the transformation, and regain relevance in the eyes of the market, it needed a major overhaul.
Challenge
The company that was founded almost 150 years ago has undergone major changes in recent history. In the 2000’s it shifted from print to digital, and now it is transforming again from digital to data and AI. In the middle of all that, the brand had fallen behind: inconsistent, ineffective and leaning heavily into its publishing heritage. For the brand to be a driving force for the transformation, and regain relevance in the eyes of the market, it needed a major overhaul.
Challenge
The company that was founded almost 150 years ago has undergone major changes in recent history. In the 2000’s it shifted from print to digital, and now it is transforming again from digital to data and AI. In the middle of all that, the brand had fallen behind: inconsistent, ineffective and leaning heavily into its publishing heritage. For the brand to be a driving force for the transformation, and regain relevance in the eyes of the market, it needed a major overhaul.
Solution
A modern purpose-driven brand that connects with researchers, innovators, educators and clinicians on an emotional level. In a market where dry factual communication prevails, Elsevier stands out as an inspired forward thinking partner in academia, healthcare and R&D. It places state of the art technology and first-class scientific information, directly in context of a core belief that ultimately what truly matters is the positive impact that scientific insights and discoveries can have on society. The new brand is optimised for that narrative verbally, visually and viscerally, while uniting different market segments under one voice and face.
Solution
A modern purpose-driven brand that connects with researchers, innovators, educators and clinicians on an emotional level. In a market where dry factual communication prevails, Elsevier stands out as an inspired forward thinking partner in academia, healthcare and R&D. It places state of the art technology and first-class scientific information, directly in context of a core belief that ultimately what truly matters is the positive impact that scientific insights and discoveries can have on society. The new brand is optimised for that narrative verbally, visually and viscerally, while uniting different market segments under one voice and face.
Solution
A modern purpose-driven brand that connects with researchers, innovators, educators and clinicians on an emotional level. In a market where dry factual communication prevails, Elsevier stands out as an inspired forward thinking partner in academia, healthcare and R&D. It places state of the art technology and first-class scientific information, directly in context of a core belief that ultimately what truly matters is the positive impact that scientific insights and discoveries can have on society. The new brand is optimised for that narrative verbally, visually and viscerally, while uniting different market segments under one voice and face.
What we did
①
Translate strategy into creative concept
Turn the idea of ‘Advancing human progress together’ into a practical and scalable system for visual and verbal expression for a global brand
②
Guide C-level decision making
Help leadership make strategic decisions on creative direction to ensure meeting all strategic objectives, and answer needs from across the business
③
Assets and guidelines for implementation
Develop a scalable and flexible design system to make implementation and governance as easy as possible
④
Strategic advise and creative support
As part of our long standing partnership our creatives and strategists regularly advise on key decisions or team up with designers and marketeers
What we did
①
Translate strategy into creative concept
Turn the idea of ‘Advancing human progress together’ into a practical and scalable system for visual and verbal expression for a global brand
②
Guide C-level decision making
Help leadership make strategic decisions on creative direction to ensure meeting all strategic objectives, and answer needs from across the business
③
Assets and guidelines for implementation
Develop a scalable and flexible design system to make implementation and governance as easy as possible
④
Strategic advise and creative support
As part of our long standing partnership our creatives and strategists regularly advise on key decisions or team up with designers and marketeers
What we did
①
Translate strategy into creative concept
Turn the idea of ‘Advancing human progress together’ into a practical and scalable system for visual and verbal expression for a global brand
②
Guide C-level decision making
Help leadership make strategic decisions on creative direction to ensure meeting all strategic objectives, and answer needs from across the business
③
Assets and guidelines for implementation
Develop a scalable and flexible design system to make implementation and governance as easy as possible
④
Strategic advise and creative support
As part of our long standing partnership our creatives and strategists regularly advise on key decisions or team up with designers and marketeers
Impact
Positioned for growth
The new brand successfully differentiates the company from its competitors, helps to generate cut trough marketing in a crowded market, and attract valuable tech talent globally.
Unified brand
The new system for brand expression, as well as the process that lead to it, created a unified vision and internal alignment between market segments.
10+ years partnership
The 2024/2025 rebrand is part of a partnership that spans a decade, in which we work closely with senior leadership to transform brand, marketing, products and services
Impact
Positioned for growth
The new brand successfully differentiates the company from its competitors, helps to generate cut trough marketing in a crowded market, and attract valuable tech talent globally.
Unified brand
The new system for brand expression, as well as the process that lead to it, created a unified vision and internal alignment between market segments.
10+ years partnership
The 2024/2025 rebrand is part of a partnership that spans a decade, in which we work closely with senior leadership to transform brand, marketing, products and services
Impact
Positioned for growth
The new brand successfully differentiates the company from its competitors, helps to generate cut trough marketing in a crowded market, and attract valuable tech talent globally.
Unified brand
The new system for brand expression, as well as the process that lead to it, created a unified vision and internal alignment between market segments.
10+ years partnership
The 2024/2025 rebrand is part of a partnership that spans a decade, in which we work closely with senior leadership to transform brand, marketing, products and services
