Challenge
As NLC Health Ventures expands, distinguishing itself from competitors and attracting diverse investors across various healthcare domains becomes increasingly crucial.
Challenge
As NLC Health Ventures expands, distinguishing itself from competitors and attracting diverse investors across various healthcare domains becomes increasingly crucial.
Solution
Adopting a persona-driven approach by tailoring content for each audience. Inventors see a launchpad for their ideas, investors focus on high-impact opportunities, and corporates can finds solutions in specific domains like cardiovascular and biotech. This seamless approach, integrated into their brand and website, fuels NLC's proposition to find, build, and scale transformative health innovations.
Solution
Adopting a persona-driven approach by tailoring content for each audience. Inventors see a launchpad for their ideas, investors focus on high-impact opportunities, and corporates can finds solutions in specific domains like cardiovascular and biotech. This seamless approach, integrated into their brand and website, fuels NLC's proposition to find, build, and scale transformative health innovations.
What we did
①
Design a standout brand identity
Position NLC above competitors.
②
Flexible design system
Ensure consistent branding across all platforms, from marketing materials to website.
③
A customer-centric website
Create a digital experience that resonates with their target audience and drives conversions.
④
Expand communication channels
Drive engagement with NLC’s audiences using tailored messaging for different settings.
What we did
①
Design a standout brand identity
Position NLC above competitors.
②
Flexible design system
Ensure consistent branding across all platforms, from marketing materials to website.
③
A customer-centric website
Create a digital experience that resonates with their target audience and drives conversions.
④
Expand communication channels
Drive engagement with NLC’s audiences using tailored messaging for different settings.
Impact
€6M investment
Healthcare insurer VGZ invested in NLC as s part of a broader strategic partnership
Impact
€6M investment
Healthcare insurer VGZ invested in NLC as s part of a broader strategic partnership
