Challenge
The OECD's fragmented digital landscape was hindering its ability to effectively communicate its mission and deliver on its promises
Challenge
The OECD's fragmented digital landscape was hindering its ability to effectively communicate its mission and deliver on its promises
Solution
Out of the dozens of fragmented sites and platforms sitting under the OECD umbrella, we designed an unified and customer centric strategy integrating brand, narrative, and UX to support OECD’s business units and serves users’ needs.
Solution
Out of the dozens of fragmented sites and platforms sitting under the OECD umbrella, we designed an unified and customer centric strategy integrating brand, narrative, and UX to support OECD’s business units and serves users’ needs.
What we did
①
Developed a North Star vision
Established a clear brand vision that guides all digital interactions, ensuring a unified and impactful presence across platforms.
②
Modular design system
Developed 20+ templates in a scalable design system for easier content updates.
③
Streamlined architecture
Redesigned the information structure to improve navigation for users.
④
Enhanced user experience
Improved usability, enabling faster access to relevant data for policymakers.
What we did
①
Developed a North Star vision
Established a clear brand vision that guides all digital interactions, ensuring a unified and impactful presence across platforms.
②
Modular design system
Developed 20+ templates in a scalable design system for easier content updates.
③
Streamlined architecture
Redesigned the information structure to improve navigation for users.
④
Enhanced user experience
Improved usability, enabling faster access to relevant data for policymakers.
What we did
①
Developed a North Star vision
Established a clear brand vision that guides all digital interactions, ensuring a unified and impactful presence across platforms.
②
Modular design system
Developed 20+ templates in a scalable design system for easier content updates.
③
Streamlined architecture
Redesigned the information structure to improve navigation for users.
④
Enhanced user experience
Improved usability, enabling faster access to relevant data for policymakers.
Impact
Our work resulted in a streamlined digital ecosystem, improved user experience, and enhanced the OECD's reputation as a global leader in policy-shaping..
Impact
Our work resulted in a streamlined digital ecosystem, improved user experience, and enhanced the OECD's reputation as a global leader in policy-shaping..
Impact
Our work resulted in a streamlined digital ecosystem, improved user experience, and enhanced the OECD's reputation as a global leader in policy-shaping..
